We live in a world of change. Facing a business & communications landscape re-inventing itself at high pace.
It’s understandable that some feel lost or worried. Some get overly excited.
There has never before been as many opportunities to digest. I help you navigate this landscape & to take actions.
To ride the evolution.
Marketing & Communications
The story. The traffic. The conversion. I’m a curious marketer & communications professional. 20 years of curiousity means a lot of experience and a network of the most skilled experts. I help ambitious companies to clarify & to reach their business objectives.
Digital Product Development
The best marketing is your product. I develop & implement concepts for digital products. Stand alone products, add-on products or after market products. Web- or app based. Social or not. In short: Interfaces to serve your target groups.
Marketing Optimisation
No one knows what’s right without testing. I embrace creativity & data-driven decisions. I help you upgrade your marketing methodology to be continuously measured. Immediately & recurrently optimised. How much is your current marketing leaking?
Project Management
Everything is a project. An aim to be fulfilled. An objective to be reached. Some constrains & a group of people to work together. I can put that group together & lead the project. Or I can be your interim manager.
Advisory
We all need advice. Experienced CEO’s & CMO’s facing the change. Tech start-ups full of brilliant developers. Young & ambitious marketers. I´m acting as your sounding board, the second pair of eyes. I give creative input without wearing blinders. I’m your advisor.
Strategy
Starting with clarifying the business objectives. Then what to offer & communicate to deliver on those. And where so many get lost: What technology & distribution to adopt. And how the organisation must adjust.
Workshops
I’m a strong believer in positive conflicts of competence. The solutions often occurs when people with different competencies interacts with a mutual respect around a specific subject. I facilitate that & help you to clarify & to take wise decisions.
Speaches
A moment of education, insights or inspiration. I speak about how the digitalisation is changing the marketing landscape. What some did not do & thus failed. What others have done to succeed. How you can think to adopt & to change. My presentations on Slideshare.
The price of doing the same old thing is far higher than the price of change.
Bill Clinton
The first step toward change is awareness. The second step is acceptance.
Nathaniel Branden
Change before you have to.
Jack Welch
